What is Salesforce?

Salesforce was originally created as a cloud-based CRM (Customer Relationship Management) system. Over the years, its functionality has expanded considerably, but Salesforce is still the world’s leading CRM system.

What is Salesforce all about?

The importance of data in business is constantly growing. Customer encounters, such as records made by the salesperson, marketing emails opened by the customer or contacts to customer service, generate huge amounts of data. This data can help you, for example:

• To sell more to the customer
• Make better business decisions
• Serve customers more efficiently

Salesforce is at the heart of customer data and interaction. It provides tools for data management, analysis and the use of artificial intelligence. Data can be combined and enriched from different systems using different integration technologies.

End-users can access this data through easy-to-use applications. Often, the starting point is an off-the-shelf application, such as Sales Cloud, which acts as a CRM system for sales. It can also be extended to other functions, such as marketing and customer service, as well as industry-specific solutions.

You don’t need to know everything Salesforce has to offer. All you need to know is what you want to achieve in your business. A good partner will help you find the right solutions to achieve your goals.

Salesforce adapts to support your business

Processes can differ considerably between industries and even within companies. For example, key account management is different from new customer acquisition. No off-the-shelf system can support all processes perfectly. The system must adapt to the needs of the company to achieve optimal results.

As a company grows, processes become more complex. For example, sales processes may require information from other systems, such as to check delivery dates or calculate quotes. Salesforce can be customised to support these needs and seamlessly integrated with other systems, so employees don’t have to use multiple systems.

Salesforce grows with you

Salesforce is not a static solution. The deployed system can be developed in phases, prioritising your business needs and the most valuable opportunities. This could mean, for example:

• Process automation
• Adding new processes to the system
• Deployment of new Clouds
• Building customised applications with no- and low-code tools

Salesforce grows with your business and constantly adapts to your changing business needs.

Contact us to find out more about how Salesforce can help you achieve your goals.