Customer expectations are constantly rising: they want fast and effortless service across all channels, with the ability to seamlessly continue the same conversation from one channel to another. At the same time, the service must be personalized—customers want to be recognized, and their needs understood immediately.
Customers use multiple communication channels in their daily lives, such as phone, email, chat, social media, and WhatsApp. These habits shape their expectations for customer service as well: how can a dialogue continue seamlessly, regardless of the channel used? And how can a customer service representative pick up the conversation without needing to search for information across different systems?
Data must flow seamlessly within the company.
Customer service is not a separate entity. For example, it can be crucial for sales to know what has been discussed with a customer and whether they have any open tickets. This is why data must flow seamlessly within the company.
Many customer issues can be resolved without human intervention. Advances in artificial intelligence are evident in the improved functionality of chatbots. Salesforce AI agents can answer customer inquiries and even update system data when needed.
Customer service efficiency improves when some interactions can be automated. In situations requiring human intervention, customer service agents have access to all the necessary information—conversations, databases, and tools—in a single system.
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