AI and data in Salesforce

Today, companies collect data from a variety of sources – from their own systems and from third parties. But the mere existence of data is not enough. To be useful, it needs to be in the right format and available to the right people.

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AI is already in Salesforce

Data is the fuel for AI: the more and better quality data that can be fed to AI, the better results it will produce. We help you transform your data into AI and human needs and implement Salesforce’s AI solutions. These include:

• Predictive analytics: supports business scenario analysis and answers “what if” questions, helping you make better decisions.
• Generative AI: Create ready-made messages for sales, marketing and customer service, saving employees’ time and improving customer communication.
• Guided AI: Recommends to employees which leads and customers to prioritise. It helps you make better decisions in your day-to-day work.
• AI agents: agents that understand natural language and with whom users can communicate. For example, a salesperson can ask the AI to list customers who have not had appointments in the last two months and suggest appointment times for the next two weeks.

Data is only of value when activated

We help you make the most of your data and implement Salesforce AI solutions that support your business goals.

Contact us if you want to hear how you could use your customer data more effectively!