Marketing automation

Marketing automation combines marketing and sales as parts of the same process. The solution offers a boost to business activities, produces personalised customer experiences, and monitors customer engagement.

By implementing Salesforce’s marketing automation solution, Salesforce Marketing Cloud, your company will be doing itself a big favour, which is almost always directly reflected in sales growth. In turn, Loikka Solutions is tasked with training the companies to get the most out of their marketing automation solutions.

Finding potential leads

Customers expect companies to engage in personal and customer-oriented communication through different channels, and, in today’s world, they should not settle for anything less. Therefore, companies need to stay sharp and monitor the current demand trends.

Marketing automation will help businesses to monitor and engage their customers at different stages. Moreover, it will provide the customers with more consistent and informed service experiences – regardless of the time, platform or location.

Marketing and sales put together

Very few potential customers are immediately ready to buy the providing company’s services. With the help of the lead scoring and classification tool, the company will be able to identify high-quality contacts and forward this information to the sales team. Collaboration between the two is vital for companies who want to find more new, high-quality leads and achieve tangible results.

Marketing automation also serves existing customers, for whom new purchase paths and campaigns can be created with the help of the collected data.

We are here for you

Anyone can purchase a Salesforce solution for themselves, but without a comprehensive understanding of the system and a fundamental change in operating methods, the company’s result will not change. Loikka Solutions is an official Salesforce partner determined to help its clients to achieve their full potential and better results – with Salesforce.

Learning Journeys

Hartwall needed tools for a more unified sales method. Understanding customers and to better meet their needs was another goal that was set. “We found that the cooperation with our customers considerably improved and deepened throughout this project. Salespeople following new doctrines achieved better results and healthier customer relationships”, according to Hartwall Sales Director Marko Airamaa.

Our goal was a unified sales process, which would have a boost on the management of sales and better results. With Honka we planned and implemented a change project, which included four training days for approx. 30 sales representatives. “Loikka’s coaching services gave the desired boost and concrete tools to implement our previously engaged transformation process. Naturally the work within Honka continues from there, but the outsider help provided to be genuinely useful”, summarizes Business Director Jari Noppa.

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