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Insights

Expert perspectives, guides and webinars on Salesforce, AI and data from the Loikka team.

  • Navigating the data jungle – Tableau Next needs to be part of every Salesforce environment

    Any company using Salesforce should consider purchasing Tableau Next to complement their current BI solution. Tableau’s latest version offers benefits not available with other solutions, putting the data in front of the end user. Many of us remember a time before car navigators. When you needed to find your way to a new address, you

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  • Aceve – Scaling faster with unified systems, processes and ways of working

    Fast-growing Aceve partnered with Loikka Solutions to standardize systems, unify processes and accelerate integration of acquired businesses – enabling faster scaling and cross-selling across product families. The collaboration began in 2023 and continues today. Aceve is a SaaS company delivering cloud-based, AI-driven software for the construction industry. Operating across Sweden, Finland, Norway, Denmark, and Germany,

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  • Are you asking enough from AI?

    One of the challenges of using AI is that end users don’t always understand what they can ask of it. Potential benefits are missed if the potential of the tool is not understood. In spring 2025, we organised several webinars (in Finnish) where Jussi Starck from Salesforce gave excellent demos of Agentforce agents. In preparation

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  • Five steps to start utilizing AI

    Artificial intelligence is fast becoming one of the most talked about topics in business – and for good reason. The potential is huge, but in many organisations, AI is still just an idea. One of the most common reasons is uncertainty about where and how to start using AI. At the same time, almost everyone

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  • If Salesforce feels clunky, you’ve failed to implement it

    Salesforce is the world’s leading CRM system, but one of the most common criticisms is that it feels complicated and clumsy to use. However, this is not a feature of the system, but a consequence of Salesforce not being properly implemented or adapted to the needs of the business. Unlike some other systems, Salesforce is

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  • Raisio started the journey towards more customer-centric data-driven sales

    Raisio chose Salesforce Consumer Goods Cloud to support its sales organisation. By going agile, they have achieved measurable results in less than a year. The data does not help if it is not actionable At the beginning of 2024, Raisio started a project to create sales processes for field and chain sales and integrate them

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  • Lapland Hotels & Safaris started with a clean slate with Salesforce

    Lapland Hotels & Safaris started a long-term cooperation with Loikka Solutions for a comprehensive Salesforce re-launch. If the system does not support day-to-day work, it won’t be used With the expansion of the hotel chain, Lapland Hotels & Safaris saw the need to structure its sales activities. We have been using a Salesforce license package

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