Customer data is scattered. And it costs money.
Data is generated from every direction. As a result, we constantly encounter the same challenges in conversations with clients:
- CRM knows sales history, but not service cases.
- E-commerce collects behavioural data that doesn’t connect to Salesforce.
- Marketing sends messages without knowing who is already a customer.
- Sales can’t see where customer orders go because ERP is separate.
- Leadership makes decisions based on data that’s already outdated.
We have been helping our clients leverage data better for years. Salesforce Data 360 makes this easier, bringing customer data into a real-time unified view and enabling better utilization.
What does Salesforce Data 360 enable?
For Marketing
- Precise audience segments based on real-time data, not just old lists
- Personalized customer journeys that respond to behavior
- A single customer view across the entire purchase journey
For Sales ja palvelulle
- Sales rep sees the customer’s full history in one view
- Service anticipates customer needs proactively
- Better customer experience leads to better retention
For Leadership
- Real-time analytics views to support decision-making
- Data-driven understanding of customer base quality
- One source of truth for the entire organization
Unite your data correctly and sustainably
A major risk in Data 360 projects is doing it too quickly without proper planning. We ensure the solution works long-term:
- Data solution architecture first: we plan which data to integrate and how
- Data quality first: clean data is the foundation of all analytics
- Integrations responsibly: we connect source systems safely and reliably
- Activate into practice: data only delivers value when leveraged in processes
Salesforce Data 360 implementation
01
Map data sources and objectives
We determine which systems contain customer data, what quality it is, and what business objectives the solution must meet.
02
Integrate and activate
We build integrations, ensure data quality, and create a unified customer profile. We activate data in Salesforce processes and analytics.
03
Scale and develop
We expand the solution to new data sources and use cases as organizational needs grow.
Frequently Asked Questions
What’s the difference between Salesforce Data 360 and Data Cloud?
Salesforce Data 360 is Salesforce’s brand name for comprehensive customer data management, with Data Cloud as its technological foundation. In practice, these terms refer to the same platform that unites and activates customer data in real-time within the Salesforce ecosystem.
Which systems can Data 360 connect to?
Data 360 supports a wide range of integrations: CRM systems, web analytics, marketing automation, ERP, mobile app data, and much more. Salesforce has pre-built connectors for common systems, and the rest can be implemented with API integrations.
Does Data Cloud require a separate license?
Yes, Data Cloud is a separate Salesforce add-on. Pricing is based on the number of records processed, among other factors. We help you evaluate costs and business benefits before the investment decision.
How is data privacy considered in Data Cloud implementation?
Data privacy is central to the implementation. Salesforce Data Cloud supports GDPR-compliant data management, consent management, and data deletion. We always ensure the implementation is compliant with data protection laws and responsible.
