Aceve – Scaling faster with unified systems, processes and ways of working

Fast-growing Aceve partnered with Loikka Solutions to standardize systems, unify processes and accelerate integration of acquired businesses – enabling faster scaling and cross-selling across product families. The collaboration began in 2023 and continues today.

Aceve is a SaaS company delivering cloud-based, AI-driven software for the construction industry. Operating across Sweden, Finland, Norway, Denmark, and Germany, Aceve has grown rapidly via strategic acquisitions and organic expansion. In 2024 the company added four businesses, and in the first half of 2025 it acquired two more. Aceve’s growth strategy combines organic growth with targeted M&A.

“We needed a partner that could be extremely agile and work with us to make sure we can get things done quickly, enabling us to have a quick start at the beginning of the year as one company.” Jonas Ostlund

The challenge: fragmented systems slowed scale

Acquisitions brought diverse operating models and multiple CRM systems. Data sat scattered across different tools and country organisations operated in silos, making consolidated reporting, operational control and scalable sales and marketing difficult. Aceve needed a repeatable way to onboard new companies into one operating model, harmonise customer and project management, and enable cross-selling between product lines.

The solution: a Salesforce-based M&A template, built for replication

Aceve (formerly HVD Group) had Salesforce in Sweden and Denmark and wanted to replicate the Danish setup as a template for other countries. After an initial attempt to adapt the template for Finland fell short, Aceve selected Loikka Solutions to build a new, replicable template from scratch — starting with Finland.

Loikka designed a core CRM foundation to bring marketing, customer management, sales and project management under a single, standardised model.

Loikka designed a core CRM foundation to bring marketing, customer management, sales and project management under a single, standardised model. The template was first deployed in Norway (Q4 2023) and rolled out in Finland in January 2024. From there it was replicated across acquired companies in other countries and ultimately deployed at the Swedish headquarters, where Loikka also helped decommission the old system and migrate to the new one.

People-first change management

As the programme scaled, the project grew to cover about 150 users across six countries. Jonas Ostlund was appointed Head of Operations and project lead to consolidate 15 companies into a single Aceve. Achieving that required significant organisational realignment and close user engagement.

Ostlund and Loikka’s Head of Sales, Samuli Rantala, held regular meetings and engaged in ongoing discussions across multiple channels with local teams to ensure the new processes were practical and adoptable. Loikka’s role extended beyond technical implementation: they helped define processes and supported change management to secure user buy-in.

Loikka’s role extended beyond technical implementation: they helped define processes and supported change management to secure user buy-in.

“Actually [Samuli] was more than just a Salesforce consultant. He was a key to defining several of the processes that we have in place today”, Ostlund notes.

Outcomes: speed, visibility and ready-to-scale operations

• Rapid onboarding: new acquisitions can be brought under Aceve’s standard processes in as little as two months.
• Consolidated visibility: a single system provides organisation-wide access to customer and operational data, simplifying management reporting and decision-making.
• Automation and efficiency: standardized processes enabled automations that reduce manual work and accelerate order and contract handling.
• Strategic agility: the unified platform supported major internal reorganisations in 2025, improving operational efficiency and accelerating scaling.

“Loikka has worked very well with the team, providing overall support, making quick changes and adaptations, and helping us gradually find our way toward becoming that one company.”

Next steps

A joint team of around ten people, from both Aceve and Loikka, continues to refine Aceve’s Salesforce platform. With core settings in place, the focus is now on process optimisation and integrating backend systems to make the platform as fast and frictionless as possible for sales teams – a key priority given Aceve’s high transaction volumes and relatively small customer sizes.

Why this matters

For fast-growing, acquisition-driven SaaS companies, a replicable M&A template combined with user-centred change management creates true scaleability: it speeds integration, preserves deal value, and turns a portfolio of companies into a single, high-performing organisation.