{"id":763,"date":"2026-03-10T10:00:00","date_gmt":"2026-03-10T08:00:00","guid":{"rendered":""},"modified":"2026-04-07T08:29:20","modified_gmt":"2026-04-07T06:29:20","slug":"agentforce-marketing","status":"publish","type":"page","link":"https:\/\/loikka.com\/en\/salesforce\/what-is-salesforce\/agentforce-marketing\/","title":{"rendered":"Agentforce Marketing (formerly Marketing Cloud)"},"content":{"rendered":"\n<p style=\"margin-bottom:1.75rem;font-size:1rem;line-height:1.7\">See also: <a href=\"\/salesforce\/products\" style=\"color:var(--wp--preset--color--primary);font-weight:600;text-decoration:underline;text-underline-offset:3px\">What is Salesforce \u2014 all products \u2192<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top:0;margin-bottom:0.75rem;font-size:1.5rem;font-weight:700\">Marketing that talks to the right people at the right time<\/h2>\n\n\n\n<p style=\"margin-bottom:1.25rem;font-size:1rem;line-height:1.7\">Agentforce Marketing (formerly Marketing Cloud) is Salesforce&#8217;s marketing tool. It combines email marketing, campaign management and customer journey building in one place, directly linked to sales CRM data.<\/p>\n\n\n\n<p>Traditionally, marketing faces many challenges:<\/p>\n\n\n\n<ul style=\"margin-bottom:1.5rem\" class=\"wp-block-list\">\n<li>Marketing sends campaigns to everyone on the list. Sales doesn&#8217;t know who has responded.<\/li>\n\n\n\n<li>A lead comes from a form, but nobody tracks what happens to it.<\/li>\n\n\n\n<li>The same person receives the same message twice from different channels because data doesn&#8217;t flow between systems.<\/li>\n\n\n\n<li>It&#8217;s hard to show marketing&#8217;s impact on sales with numbers.<\/li>\n<\/ul>\n\n\n\n<p style=\"margin-bottom:1.75rem;font-size:1rem;font-weight:600;line-height:1.7\">When marketing and sales work in the same system, leads don&#8217;t fall through the cracks and the impact of marketing is visible in euros.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-bottom:2.5rem\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"#loikka-booking-1079\" style=\"border-radius:4px;color:#053C3C;background-color:#55F0EB;padding-top:0.85rem;padding-right:2rem;padding-bottom:0.85rem;padding-left:2rem;font-weight:700\">Ask about Agentforce Marketing<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top:2.5rem;margin-bottom:0.75rem;font-size:1.5rem;font-weight:700\">What does it do in practice?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b1bcac82 wp-block-columns-is-layout-flex\" style=\"margin-bottom:1.75rem\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-color:#55F0EB;border-top-style:solid;border-top-width:4px;background-color:#f9fafb;padding-top:1.5rem;padding-right:1.5rem;padding-bottom:1.5rem;padding-left:1.5rem\">\n<p style=\"margin-top:0;margin-bottom:0.75rem;font-size:2rem\">\ud83d\udce7<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0;margin-bottom:0.5rem;font-size:1.15rem;font-weight:700\">Marketing team<\/h3>\n\n\n\n<p style=\"margin-bottom:0;font-size:1rem;line-height:1.7\">Create email campaigns, automations and customer journeys with a visual tool. Segment audiences based on CRM data \u2014 no guessing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-color:#A8E6CF;border-top-style:solid;border-top-width:4px;background-color:#f9fafb;padding-top:1.5rem;padding-right:1.5rem;padding-bottom:1.5rem;padding-left:1.5rem\">\n<p style=\"margin-top:0;margin-bottom:0.75rem;font-size:2rem\">\ud83d\udd17<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0;margin-bottom:0.5rem;font-size:1.15rem;font-weight:700\">Sales team<\/h3>\n\n\n\n<p style=\"margin-bottom:0;font-size:1rem;line-height:1.7\">See when a lead has opened emails, visited the website or downloaded a guide. Reach out at the right moment, when interest is at its peak.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-color:#FFD93D;border-top-style:solid;border-top-width:4px;background-color:#f9fafb;padding-top:1.5rem;padding-right:1.5rem;padding-bottom:1.5rem;padding-left:1.5rem\">\n<p style=\"margin-top:0;margin-bottom:0.75rem;font-size:2rem\">\ud83d\udcc8<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0;margin-bottom:0.5rem;font-size:1.15rem;font-weight:700\">Leadership<\/h3>\n\n\n\n<p style=\"margin-bottom:0;font-size:1rem;line-height:1.7\">Reports show the impact of campaigns on the pipeline and sales. You know what content generated leads and which ones converted into deals.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top:2.5rem;margin-bottom:0.75rem;font-size:1.5rem;font-weight:700\">Key features<\/h2>\n\n\n\n<ul style=\"margin-bottom:1.75rem\" class=\"wp-block-list\">\n<li><strong>Email and mobile<\/strong>: campaigns, newsletters and automated messages<\/li>\n\n\n\n<li><strong>Journey Builder<\/strong>: visually build customer journeys \u2014 if a customer does X, they receive message Y<\/li>\n\n\n\n<li><strong>Segmentation<\/strong>: audiences based on CRM data, behaviour or purchase history<\/li>\n\n\n\n<li><strong>Lead scoring<\/strong>: leads are scored by level of interest, so sales only receives the hottest ones<\/li>\n\n\n\n<li><strong>Landing pages and forms<\/strong>: data collected directly into Salesforce<\/li>\n\n\n\n<li><strong>Analytics<\/strong>: open rates, clicks and conversions combined with sales data<\/li>\n\n\n\n<li><strong>Social media integrations<\/strong>: targeted ads based on CRM segments<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top:2.5rem;margin-bottom:0.75rem;font-size:1.5rem;font-weight:700\">Do you need Agentforce Sales first?<\/h2>\n\n\n\n<p style=\"margin-bottom:1.75rem;font-size:1rem;line-height:1.7\">The best results come when both sales and marketing systems are in use together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top:2.5rem;margin-bottom:0.75rem;font-size:1.5rem;font-weight:700\">Implementation process with Loikka<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-165ddc2d wp-block-columns-is-layout-flex\" style=\"margin-bottom:2rem\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-color:#55F0EB;border-top-style:solid;border-top-width:4px;background-color:#f9fafb;padding-top:1.5rem;padding-right:1.5rem;padding-bottom:1.5rem;padding-left:1.5rem\">\n<p class=\"has-text-color\" style=\"color:#55F0EB;margin-top:0;margin-bottom:0.5rem;font-size:2.5rem;font-weight:800;line-height:1\">1<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0;margin-bottom:0.5rem;font-size:1.15rem;font-weight:700\">Current state and goals<\/h3>\n\n\n\n<p style=\"margin-bottom:0;font-size:1rem;line-height:1.7\">We review your current marketing processes, the tools in use and what you want to achieve. We don&#8217;t try to do everything at once.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-color:#A8E6CF;border-top-style:solid;border-top-width:4px;background-color:#f9fafb;padding-top:1.5rem;padding-right:1.5rem;padding-bottom:1.5rem;padding-left:1.5rem\">\n<p class=\"has-text-color\" style=\"color:#A8E6CF;margin-top:0;margin-bottom:0.5rem;font-size:2.5rem;font-weight:800;line-height:1\">2<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0;margin-bottom:0.5rem;font-size:1.15rem;font-weight:700\">Configuration and integration<\/h3>\n\n\n\n<p style=\"margin-bottom:0;font-size:1rem;line-height:1.7\">We build Agentforce Marketing to fit your needs \u2014 forms, lists, automations, integration with CRM.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-color:#FFD93D;border-top-style:solid;border-top-width:4px;background-color:#f9fafb;padding-top:1.5rem;padding-right:1.5rem;padding-bottom:1.5rem;padding-left:1.5rem\">\n<p class=\"has-text-color\" style=\"color:#FFD93D;margin-top:0;margin-bottom:0.5rem;font-size:2.5rem;font-weight:800;line-height:1\">3<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"margin-top:0;margin-bottom:0.5rem;font-size:1.15rem;font-weight:700\">First campaigns and measurement<\/h3>\n\n\n\n<p style=\"margin-bottom:0;font-size:1rem;line-height:1.7\">Launch first automated messages, train the team, build reports.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-bottom:2.5rem\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"#loikka-booking-1079\" style=\"border-radius:4px;color:#053C3C;background-color:#55F0EB;padding-top:0.85rem;padding-right:2rem;padding-bottom:0.85rem;padding-left:2rem;font-weight:700\">Book a free consultation<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top:2.5rem;margin-bottom:1rem;font-size:1.5rem;font-weight:700\">Frequently asked questions<\/h2>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\" style=\"margin-bottom:0.5rem\"><summary>What&#8217;s the difference between Marketing Cloud and Pardot?<\/summary>\n<p>Pardot (now Account Engagement) is aimed at B2B companies and is tightly integrated with Sales Cloud. Marketing Cloud is now the broader package containing all of Salesforce&#8217;s marketing products. Currently the product replacing Pardot is Marketing Cloud Growth.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\" style=\"margin-bottom:0.5rem\"><summary>Is it difficult to learn?<\/summary>\n<p>Basic features \u2014 emails, lists and campaigns \u2014 are fairly easy to learn. More complex automations require a little more familiarisation. Loikka trains users as part of the implementation.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\" style=\"margin-bottom:2rem\"><summary>Does it work with SMS or push notifications?<\/summary>\n<p>Yes. Agentforce Marketing supports SMS messages, push notifications and social media channels in addition to email.<\/p>\n<\/details>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agentforce Marketing (formerly Marketing Cloud and Pardot) is a marketing automation platform by Salesforce for email campaigns, automations, and customer journey management, directly connected to CRM data.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":179,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"page-level-3-en","meta":{"footnotes":""},"class_list":["post-763","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/pages\/763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/comments?post=763"}],"version-history":[{"count":7,"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/pages\/763\/revisions"}],"predecessor-version":[{"id":1203,"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/pages\/763\/revisions\/1203"}],"up":[{"embeddable":true,"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/pages\/179"}],"wp:attachment":[{"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/media?parent=763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}