{"id":179,"date":"2026-02-24T15:55:40","date_gmt":"2026-02-24T13:55:40","guid":{"rendered":"https:\/\/loikka.com\/salesforce\/salesforce-products\/"},"modified":"2026-04-07T08:28:25","modified_gmt":"2026-04-07T06:28:25","slug":"what-is-salesforce","status":"publish","type":"page","link":"https:\/\/loikka.com\/en\/salesforce\/what-is-salesforce\/","title":{"rendered":"What is Salesforce?"},"content":{"rendered":"\n<p style=\"margin-bottom:2rem;font-size:1.1rem;line-height:1.75\">Salesforce is more than a CRM: it&#8217;s a complete ecosystem covering every dimension of customer engagement. Choosing the right products is critical: invest too little and you leave potential on the table; invest too much and you pay for what you don&#8217;t need.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top:2.5rem;margin-bottom:0.75rem;font-size:1.5rem;font-weight:700\">Products in the Salesforce ecosystem<\/h2>\n\n\n\n<p style=\"margin-bottom:1rem;font-size:1rem;line-height:1.7\">We know the entire Salesforce&#8217;s portfolio and help you pick exactly the components that fit your needs.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Agentforce Sales (formerly Sales Cloud)<\/strong> \u2014 sales process management, lead and opportunity tracking, forecasting<\/li>\n\n\n\n<li><strong>Agentforce Service (formerly Service Cloud)<\/strong> \u2014 customer service management, case handling, knowledge base<\/li>\n\n\n\n<li><strong>Agentforce Marketing (formerly Marketing Cloud)<\/strong> \u2014 marketing automation, email, mobile, personalisation<\/li>\n\n\n\n<li><strong>Data Cloud<\/strong> \u2014 unifying all customer data into a real-time, unified profile<\/li>\n\n\n\n<li><strong>Agentforce AI<\/strong> \u2014 autonomous AI agents for sales, marketing and customer service<\/li>\n\n\n\n<li><strong>CRM Analytics<\/strong> \u2014 business intelligence visualisation and analytics<\/li>\n\n\n\n<li><strong>Experience Cloud<\/strong> \u2014 customer, partner and employee portals<\/li>\n\n\n\n<li><strong>Salesforce Platform<\/strong> \u2014 custom applications and integrations<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top:2.5rem;margin-bottom:0.75rem;font-size:1.5rem;font-weight:700\">How do we choose the right products?<\/h2>\n\n\n\n<p style=\"margin-bottom:1.5rem;font-size:1rem;line-height:1.7\">Product selection is not about picking from a catalogue \u2014 it&#8217;s business analysis. We always start from your needs.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-block-columns-is-layout-flex wp-container-core-columns-is-layout-6edc506b\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-color:var(--wp--preset--color--primary);border-top-width:3px;padding-top:1.25rem;padding-right:1.25rem;padding-bottom:1.25rem;padding-left:1.25rem\">\n\n<p class=\"has-text-color\" style=\"color:var(--wp--preset--color--primary);font-size:2rem;font-weight:800;margin-bottom:0.25rem\">01<\/p>\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:1rem;font-weight:700;margin-top:0;margin-bottom:0.4rem\">Needs assessment<\/h3>\n\n\n<p class=\"has-text-color\" style=\"color:rgba(45,45,45,0.75);font-size:0.9rem;line-height:1.55\">We map your current processes, challenges and goals. What problem are we solving?<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-color:var(--wp--preset--color--primary);border-top-width:3px;padding-top:1.25rem;padding-right:1.25rem;padding-bottom:1.25rem;padding-left:1.25rem\">\n\n<p class=\"has-text-color\" style=\"color:var(--wp--preset--color--primary);font-size:2rem;font-weight:800;margin-bottom:0.25rem\">02<\/p>\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:1rem;font-weight:700;margin-top:0;margin-bottom:0.4rem\">Product evaluation<\/h3>\n\n\n<p class=\"has-text-color\" style=\"color:rgba(45,45,45,0.75);font-size:0.9rem;line-height:1.55\">We review the options and present a justified recommendation. We explain why each product fits \u2014 or doesn&#8217;t.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-color:var(--wp--preset--color--primary);border-top-width:3px;padding-top:1.25rem;padding-right:1.25rem;padding-bottom:1.25rem;padding-left:1.25rem\">\n\n<p class=\"has-text-color\" style=\"color:var(--wp--preset--color--primary);font-size:2rem;font-weight:800;margin-bottom:0.25rem\">03<\/p>\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:1rem;font-weight:700;margin-top:0;margin-bottom:0.4rem\">Licensing<\/h3>\n\n\n<p class=\"has-text-color\" style=\"color:rgba(45,45,45,0.75);font-size:0.9rem;line-height:1.55\">We help negotiate the right Salesforce licences at the right price and scope.<\/p>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-color:var(--wp--preset--color--accent);border-top-width:3px;padding-top:1.25rem;padding-right:1.25rem;padding-bottom:1.25rem;padding-left:1.25rem\">\n\n<p class=\"has-text-color\" style=\"color:var(--wp--preset--color--accent);font-size:2rem;font-weight:800;margin-bottom:0.25rem\">04<\/p>\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:1rem;font-weight:700;margin-top:0;margin-bottom:0.4rem\">Go-live<\/h3>\n\n\n<p class=\"has-text-color\" style=\"color:rgba(45,45,45,0.75);font-size:0.9rem;line-height:1.55\">We implement the chosen products in a planned, phased and on-schedule manner.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top:2.5rem;margin-bottom:0.75rem;font-size:1.5rem;font-weight:700\">Who is this for?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Companies considering moving to Salesforce and wanting to understand the product range<\/li>\n\n\n\n<li>Existing Salesforce users considering adding new products<\/li>\n\n\n\n<li>Organisations wanting to review their licence structure and optimise costs<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"margin-top:2.5rem;margin-bottom:0.75rem;font-size:1.5rem;font-weight:700\">Why Loikka?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>50+ Salesforce certifications<\/strong> \u2014 our team is one of Finland&#8217;s most certified<\/li>\n\n\n\n<li><strong>300+ completed projects<\/strong> \u2014 experience across all industries<\/li>\n\n\n\n<li><strong>Finnish-speaking support<\/strong> \u2014 communication in your native language<\/li>\n\n\n\n<li><strong>Agile approach<\/strong> \u2014 you see results quickly, and we can adapt to changes<\/li>\n\n\n\n<li><strong>No black boxes<\/strong> \u2014 we document everything and train your team<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce is more than the leading CRM platform in the world. A cloud-based system that helps companies manage customer relationships and data, including sales and marketing. Read what Salesforce is and how it fits your business.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":171,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"page-level-3","meta":{"footnotes":""},"class_list":["post-179","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/pages\/179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/comments?post=179"}],"version-history":[{"count":16,"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/pages\/179\/revisions"}],"predecessor-version":[{"id":1139,"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/pages\/179\/revisions\/1139"}],"up":[{"embeddable":true,"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/pages\/171"}],"wp:attachment":[{"href":"https:\/\/loikka.com\/en\/wp-json\/wp\/v2\/media?parent=179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}